What will be the Biggest Beauty Trends in 2018? The products you should look out for

From anti-ageing make-up to Korean beauty brands

We put our heads together with Cosmetic Executive Women UK – an organisation that champions women in the beauty industry – to ask its members which hot beauty trends to watch out for next year.
Some of 2017's favourites, like the Korean beauty will still be huge in 2018, but we're all set to be inspired by the catwalks and go for the chop on our locks.
And of course, like with any must-have trends, we've asked the experts for their product recommendations so you can get ahead.

Serious supplements

Beauty pills were big in 2017, but the next big thing will be topical products paired with complementary supplements, says Vasiliki Petrou from Unilever Prestige.
"This world of nutricosmetics will be a game changer in beauty," she says.
No word yet on specifics, but keep it on your radar.

Holistic beauty

"There’s a big trend for beauty that’s about inner wellness, not simply something you slap on your face," says editor and CEW UK board member Sue Peart. Expect more ‘spiritual’ beauty, taking inspiration from things like Ayurveda and crystal healing, and anything that promotes balance, calm and better sleep.
We are currently chilling with Crystal Clear’s new crystal-infused Quartz Spa range of oils and candles, from £16, and Aromatherapy Associates De-Stress Frankincense Oil, £27.

Personalised products

Customisation is a buzz word, says Clare Horner at fragrance distributor Kenneth Green Associates.
"Things like engraving, embossing and wrapping are key to adding value to a customer’s experience and helps one retailer stand out over another," she says.
It’s a trend that’s rapidly extending beyond boutique perfumeries – for instance The Perfume Shopnow offers bottle engraving in six stores, as well as online.

Older and better

Beauty has an ugly habit of categorising skincare into 20s, 30s, 40s and 50+ – that final category being both rude and useless when you consider we’re living longer than ever and the needs of skin at, say, 70 are radically different to skin at 50. But things are set to change.
"The ageing population will be one of the biggest beauty boom areas in 2018," says Maxine Canham from Givaudan. We’re already seeing it with products like Superdrug B.Strong range of 60+ skincare range, from £6.99.

The 'Y' zone

"There’s going to be a move from the T Zone to the Y Zone – the lower face, throat and décolletage – that’s constantly compromised when we look 
at our phones 150 times a day," predicts Gill Smith at The Perfume Shop.

Look out for sag-defying skincare, such as Elizabeth Arden’s skin-tightening Ceramide Lift & Firm Sculpting Gel, £57, and Prai AGELESS Throat Concentrate, £39, which has a ‘liquid tape’ tech to lift jowls.

Anti-ageing make-up

Make-up is going to do more in 2018, says Annie Murphy from Boots.
"Consumers will be looking to achieve radiant skin from their full beauty regime, not just their skincare."
Bases with added anti-ageing ingredients and instant wrinkle-blurring effects will be big – think No7 Lift & Luminate Serum Foundation, £18, and Bourjois’ fatigue-disguising Healthy Mix powder, £9.99 (out Jan).

Short cuts

Less is more with hair, says Sara Wolverson at Coty, who is predicting a return to shorter styles for 2018.
"This year will see more boyish crops, wedge-shaped haircuts and jaw-length bobs with clean centre partings, according to spring 2018 catwalk trends identified by Clairol."


Korea is still the global hot spot for beauty innovation in 2018, says Jo Lee from QVC, who predicts an ever-growing fascination for ‘K-beauty’ regimes and products. Her one to watch for 2018 is Julep, which hits the UK next month. From bamboo-infused Konjac sponges, £10, for deep cleansing and exfoliating to Boost Your Radiance facial oil, £29 (already a Notebook fave), there’s plenty to discover.

Real results, realistic prices

Brands that focus on results, not fancy packaging and big-budget advertising (the costs of which get passed onto the consumer), are on the up in 2018, predicts Sue Peart.
"The Ordinary has blazed a trail in this, despite minimal advertising, no celeb endorsement and basic packaging."
Next month’s The Ordinary 100% L-Ascorbic Acid Powder, £4.90, also taps into the vit C trend – another biggie for 2018.

Nude and improved

It wouldn’t be January without ‘nude nails’ getting a mention, but according to Sara Wolverson, the trend is going to be a bit more interesting than usual.
"Nudes with glitter are going to be big for 2018 – Rimmel’s trend spotters suggest wearing the glitter just on tips, or at the base of the nail."
CEW UK is one of the world's leading beauty organisations and has been a driving force behind the UK beauty industry for the past 25 years

Source: http://www.mirror.co.uk

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